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RMI Direct Marketing releases weddings insert program
RMI Direct Marketing has released the Exclusively Weddings Package Insert Program to market.
Journeys, location-based app team up for mobile rewards
Shoe store chain Journeys launched a mobile rewards program July 29 with SCVNGR, a location-based mobile app. Journeys is the technology company\'s first rewards partner.
DMA e-mail group creates educational YouTube channel
The Direct Marketing Association\'s E-mail Experience Council has created a YouTube channel to promote the benefits of e-mail marketing.
Frequent traveler list released
Interactive Marketing Solutions has released the Frequent Travel Vacations file to the market. The file contains contact information for consumers who have opted in for domestic and international travel offers.
Advertisers not tapping Twitter\'s potential: 360i
Twitter is a rare opportunity for brands to speak directly to consumers, but not many advertisers are taking advantage of it, said digital agency 360i in a report released July 29.
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